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Backlist Marketing

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QR Codes: The Secret to Killer Paperback Backmatter

If you've been writing for any length of time, you've likely heard about the importance of backmatter for keeping readers in your worlds. But how do you do that for readers who buy your paperbacks? This is a question I'm asked often because it&

Open book on a desk with a note reading 'Your Backmatter: A Goldmine of Connection,' symbolizing author marketing strategies.

Seamless Series Transition: Mastering the Art of Backmatter for Repeat Readership

Congratulations! Your reader has reached the second most valuable “real estate” in your book. The first, of course, is the engaging story they’ve invested precious hours, perhaps even days, of their lives in. Your words have succeeded in casting their magic, entertaining, educating, or uplifting your reader. Whether you